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Terri
S. Heath
President
University Studies and Publications:
MBA
in marketing from Indiana University Kelley School of Business
BA degree in psychology from Dartmouth College
Articles:
The
Intelligent Interface, TeleProfessional
magazine, June 2000
Tips
For Choosing a Call Center Site in Europe,
Telemarketing & Call Center Solutions magazine, June 1998
Lands’
End Taps German Market, Telemarketing
& Call Center Solutions
magazine, January 1997
Professional
Career:
Sergesketter
&
Associates
Inc.1994-Present
President.
Responsibilities
include
leading the organization, formulating
marketing strategies for clients,
new business development, and project management.
Significant experience with interviewing executives for
customer perception studies, developing marketing materials, and generating client participation in
speaking panels and other conference events.
Sara
Lee Personal Products Poland, Warsaw,
Poland,
1994-Present
Marketing Director. Responsible for leading and managing marketing
effort of $842,000 yearly marketing budget in Poland for women's hosiery
and men's underwear products.
MBA Enterprise Corps,
1991-1993
An international organization specializing in selecting and
placing U.S. business professionals in Central Europe to work for local
companies to bring them western business practices.
Worked as Marketing Director for the River Company in
Krakow, Poland.
Tassani Advertising, Chicago,
IL, 1986-1990
A mid-size Chicago advertising agency, specializing in regional accounts with annual revenue amounting to $30 million; agency doubled
in revenue and size from 1986-1989. Positions held included
Account Executive, Assistant Account Executive, Account
Coordinator, and Management Trainee.
Memberships
Co-Chair, Ronald
Knox Montessori School Marketing Committee
Communications Chair, IVCC Gold Medallion Benefit Committee
Member, International Visitor’s Center of Chicago (IVCC)
Member,
Business
Marketing Association
Member, Strategic Management Association
Member, Toastmasters International
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