Developing Marketing Strategy
Determine how the client is regarded by its customers. Understand the customer perceptions of the client firm, including their buying criteria for the product or service offered and their decision-making process. Obtain valuable insights by interviewing key executives. Evaluate data to craft a value proposition and make recommendations on how the client can differentiate itself in the marketplace.
Market Research
Perform market
analyses by assisting clients in determining market size, trends,
opportunities, and demographics through both primary and secondary
research. Recommend the best strategies for market entry or growth
opportunities after analyzing data.
Marketing and Communications Strategy
Create plans to
brand clients in the marketplace, including the development
of multi-media campaigns to build awareness among the client’s targeted
audience. Steps include working within a specified budget and
determining the best marketing elements to achieve the client’s
objectives, such as name recognition or lead generation.
Executing Marketing Strategy
A study by Bain & Co. determined that increasing customer retention by 5% can increase profits by 25%. By focusing on the voice of the customer, SA methodology obtains unfiltered feedback directly from our clients' customers, so our clients can identify which of their clients are "at risk," determine processes that require improvement, and obtain positive testimonials that can be used in their own new business development efforts.
Website Development
Design an appealing website that is aligned with the strategic
positioning of the client and communicates clearly with the targeted
audience. We develop websites as marketing tools for our clients.
Electronic & Printed Communications Materials
Develop e-newsletters/eblasts, brochures, white papers, informational
pieces that enable the client to effectively communicate
with its intended audience. Steps include determining the purpose of
the piece, writing copy, working with a graphic design firm to create
the design and look of the piece, and managing the development process.
Advertising/PR
Build awareness
for clients through advertising and public relations. Create compelling
ads and place them in targeted publications; work with magazines to
print editorial coverage, including written articles.
Ongoing Marketing
Execution Resources
Following the
development of a marketing plan, implement marketing tactics by
turning recommendations into action. Engaging SA as an
extension of their own organization, clients achieve the best results
for the dollars spent.