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Sharpening Marketing & Sales
to Quadruple New Business Gains
 

with ABS Associates, Inc.

 

  
       
  Background: A successful provider of corporate helpdesk and desktop services, ABS was looking to aggressively expand beyond their existing client base with the addition of new accounts.
 		  
  SA Deliverables:
  • Customer assessment of ABS service offerings through interviews with current and prospective accounts.
  • Redefined go-to-market value proposition, more closely aligned with needs articulated by key accounts.
  • New sales process and executive sales coaching sessions.
  • Complete suite of marketing tools to support sales force: website, advertising, printed collateral, white papers.
 
  Results: New client business quadrupled in two year time period.

Sales cycle shortened from 12-18 months to 6-9 months.

 
               
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