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Learning what Clients Really Think

with WAUSAU 

 

 
       
  Background: WAUSAU Financial Systems is a premier provider of payment and receivables processing solutions, helping businesses of all types move money faster.  The company serves two primary markets:  financial institutions and corporations.
 
 
  SA Deliverables:
  • Utilize proven methodology over a 20-year span with an online survey of a 5 point scale with 12 questions or fewer.
  • Obtain satisfaction metrics by individual client and in the aggregate about key areas of the business 
  • Identify clients that are "at risk"
  • Determine processes that need improvement
  • Collect comments that can be used for testimonials and employee recognition
  • Obtain information on clients' willingness to make additonal purchases in the future
 
  Results: "One of my top priorities is to listen and respond to the feedback you are providing.  My goal is to understand what WAUSAU could be doing better and build on what we are doing well." Gary Cawthorne, WAUSAU Financial Systems CEO.  In fact, client satisfaction scores in every category were raised from 2011 to 2012 because of process teams put into place as a result of SA's work.    
               
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