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Developing Business in
New and Existing Channels

with Hostway

 

  
       
  Background: Hostway Corporation provides dedicated hosting, shared hosting, colocation, domain name registration, ecommerce solutions and other Web-based services to over 1.4 million Web sites and 600,000 customers worldwide.  Founded in 1998, Hostway is one of the world's largest Web hosting companies with a direct presence in 14 countries, 17 worldwide operation centers and more than 700 employees.
 		  
  SA Deliverables:
  • Worked with top management in each division to adjust or draft new go-to-market strategy to build sales.
  • Over the past 6 years, SA has provided market research and competitive analyses for each of the companies three divisions.
  • Partnered with in-house marketing team for execution of coordinated marketing vehicles.
  • Performed ongoing customer, new client, churn surveys to provide performance feedback to company management.
 
  Results: Successfully introduced new markets, new customers and marketing strategies to Hostway, resulting in significant revenue growth.  "SA has done an outstanding job for our company of studying new channels for our services and developing effective marketing plans that have led to our success in these channels and compressed traditionally lengthy sales cycles."  Art Matteotti, Hostway's Sr. Vice President.  
               
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