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ABOUT |
SERVICES |
PORTFOLIO |
CONTACT US |
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Successfully Marketing
a Location
with
gwSaar
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Background: |
gwSaar is the economic
development agency for Saarland, one of Germany's 16 states. SA was
retained to identify opportunities in the telecommunications industry to
develop in Saarland and then to create the marketing campaign that would
generate that industry's interest in the Saarland region.
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SA Deliverables: |
- Analysis of the
region's strength/attributes relative to multiple industries' needs.
- Recommendation
that Saarland pursue development in the call center industry.
- Strategic plan
outlining steps for Saarland to become the center of excellence in
call centers.
- Development and
comprehensive marketing program including eNewsletter, lead
generation, print collateral, targeted advertising, PR conference
sponsorship, and speaking engagements.
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Results: |
The number of Saarland
call centers grew from 4 to 40, generating 5000 local jobs for
Saarlanders. Satisfied with success in call centers, gwSaar has begun
work with Sergesketter & Associates to pursue opportunities in
additional industries. |
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