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CONTACT US |
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Assessing Market Potential
with
Johnson Controls
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Background: |
Johnson Controls is a
leading provider of automotive and building control systems that make
environments more energy efficient, safe, and productive. JCI came to us
seeking an objective assessment of whether they should pursue sales
opportunities in a specific market related to the telecommunications
industry.
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SA Deliverables: |
- Identification of
specific key performance indicators of the target market.
- Comprehensive
interviews with target market executives to assess potential
interest/cost elasticity of JCI offering.
- Analysis providing
information of market size, including detailed segmentation.
- Recommendation for
JCI not to pursue market based on findings.
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Results: |
JCI did not pursue and
refocused resources on alternatives offering greater potential for
revenue growth. |
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