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Analyzing the Marketplace
to Identify Opportunities

with Turtle Wax

 

  
       
  Background: When its automotive appearance industry experienced overall decline, Turtle Wax, the market leader, engaged S&A to conduct an analysis to explore new opportunities for growth.
 		  
  SA Deliverables:
  • Consumer assessment of existing Turtle Wax product/services with retailers in Turtle Wax's distribution channel.
  • Identification of potential areas for Turtle Wax to pursue in better meeting retailer's needs.
  • SWOT analysis - Strengths, Weaknesses, Opportunities, Threats - specific to Turtle Wax and its markets.
 
  Results: S&A recommended specific strategic initiatives aimed and cultivating relationships with emerging key accounts in distribution channel as well as opportunities to recapture lost market share.

Five years after this analysis was presented, a new CEO was named who declared the recommendations as timely as ever and asked SA to present them again to Turtle Wax's top management as part of their strategic planning process. 		 
               
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